For creators: 

Funding your project doesn't have to be stressful. Slowfunding is an alternative model - gradually collect pre-orders over an extended period. When the minimum order quantity has been reached, Cardboard Monster will purchase an order from you and ship to the backers. There are no tiers, stretch goals, or early bird rewards. Simple. 

For backers: 

Cardboard Monster purchases the stock as soon as enough pre-orders have been collected. You pay absolutely nothing until the game is ready to ship. There are no tiers, stretch goals, or early bird rewards. Simple.